individual brand

individual brand
марк. индивидуальная (торговая) марка (торговая марка, используемая только для одного товара в группе товаров или в товарной линии)

Англо-русский экономический словарь.

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Смотреть что такое "individual brand" в других словарях:

  • company and individual brand strategy — A branding approach that focuses on the company name and individual brand name …   Big dictionary of business and management

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • individual — Register as an Individual to make personal transactions. HM Customs & Revenue Glossary * * * Ⅰ. individual UK US /ˌɪndɪˈvɪdʒuəl/ adjective [before noun] ► considered separately from the other things in a group: »In some individual cases, travel… …   Financial and business terms

  • Individual branding — Individual branding, also called individual product branding or multibranding, is the marketing strategy of giving each product in a portfolio its own unique brand name. This contrasts with family branding, corporate branding, and umbrella… …   Wikipedia

  • Brand (play) — Brand is a play by the Norwegian playwright Henrik Ibsen. It is a verse tragedy, written in 1865 and first performed in Stockholm on 24 March 1867. Brand was an intellectual play that caused many people to think outside the box .Brand is a priest …   Wikipedia

  • Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… …   Wikipedia

  • Brand New Eyes — Studio album by Paramore Released September 29, 2009&# …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by …   Wikipedia

  • Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… …   Wikipedia

  • Brand New Eyes — Saltar a navegación, búsqueda Brand New Eyes Álbum de Paramore Publicación 29 de Septiembre de 2009 Gén …   Wikipedia Español

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